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#Outlook14: What Indian Digital Payments Companies Plan To Do

As a part of our #Outlook14 series, we asked heads of three digital payment companies - CC Avenues*, Zaakpay and CitrusPay about their focus areas for 2014, and the challenges that the digital payments ecosystem needs to address. MediaNama: What were the key developments for your company in 2013? Vishwas Patel, CCAvenue - Launched the free ‘Economy’ scheme aimed at encouraging online Start-ups and entrepreneurs to get a payment processing facility for no set-up cost. - Our new merchant sign-ups have increased 3 fold due to this path-breaking offer Jitendra Gupta, CitrusPay - Revenue grew by almost 7 times - Launched products such as Mobile checkout and Analytics service to differentiate itself in the market. Upasana Taku, Zaakpay - Starting with just 5 customers in April 2012, Zaakpay currently has 500 clients. - Launched second product Mpay, a complete payment solution for Mobile First businesses in India, in April 2013.  It has processed mobile payments worth 70 crores since launch. Included features such as collecting card data on merchant website, email invoicing, international multi-currency payments and recurring billing payments. ***** MediaNama: What do you intend to focus on, in 2014? Why? Vishwas Patel, CCAvenue - Focus areas for 2014 will be Growth- based on the principles of 'Continuity' and ‘Innovation'. - Vertical customization: More and more industry verticals have ventured into the e-commerce platform, it is imperative that the payment gateway provider not only offers the core capabilities of payment processing but also offers businesses customized business enhancing solutions to suit their specific needs.…

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