Dove's Real Beauty Sketches ad was the most viewed ad on YouTube India in 2013, as per the YouTube Ads Leaderboard which has ranked the ads based on the number of views on each ad. Update: Google hasn't disclosed India-specific views for the ad, although the video page of Dove suggests that it has generated 60.44 million views globally. This was followed by Lifebuoy help a child reach 5 (16.18 million views), Kitkat Dancing babies (3.45 million views), Old spice Mantastic Man (2.13 million views) and Evian baby and me (67.14 million views). Other ads in the list were Kajol’s reaction on Lifebuoy help a child reaches 5 (1.51 million views), Ramesh and Suresh ad campaign for Cadbury 5 star (1.36 million views), Sony Xperia Z (10.18 million views), Samsung Galaxy S4 (16.64 million views) and Google Reunion Campaign (10.49 million views). (Note: The individual video views figures mentioned here are global stats and hence mismatch with the India leaderboard) These ads could be broadly classified into genres of humour, drama and technology. It's worth noting that most of these brands have their own brand channels on which other ads are also hosted, similar to content channels on YouTube. This enables them to interact directly with consumers which is not otherwise possible with television. Consumers comment, share, like the videos giving brands a better understanding of their audiences' perception of the brand. Interestingly, Google has said that several of these brand campaigns have been web-first while some have been web exclusive campaigns. Unlike television, YouTube has been trying to brand itself as a platform for global advertising due to the global reach that…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...