Birds Eye Systems Private Limited, which offers real-time traffic and travel information for Indian cities through mobile and internet channels under the Traffline brand, has received funding from Matrix Partners India. The terms of the deal were not disclosed. The company was co-founded by Brijraj Vaghani, who working in the mobile sector with Qualcomm and Nextwave Wireless in the US, and Ravi Khemani, who has earlier working with careerbuilder.com in the US and Sears International in India. Birds Eye currently provides traffic information for four Indian cities and Traffline currently has several hundred thousand users. It uses data sourced from GPS in cabs and buses that are already on city roads. The company claims that commuters can reduce road travel time by almost 20% by using Traffline. The company had raised Rs 2 Crore ($400,000) from Indian Angel Network (IAN) in April last year and had said that they funds would be used to expand the company’s footprint across the country, enhance the scope of services and further develop the product. It also offers a taxi booking service, TaxiGo, which the company claimed has more than 15,000 customers. It had launched paid daily traffic alerts via SMS for consumers in Bangalore, Mumbai and Delhi earlier this year. Traffline also has Android, iOS and BlackBerry apps. It's worth noting that BirdsEye had a tie-up with location based services and maps company MapmyIndia for offering online traffic updates since 2010. However, the service was not quite real time and hadn’t been integrated to MapmyIndia’s web and mobile apps. MapMyIndia had also added real time traffic information…
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