The smartphone shipments in India has grown by 229% year over year (YoY) to 12.8 million smartphones for the third quarter of 2013, up from 3.8 million smartphones in the same quarter last year, according to a report by IDC. The shipments grew by close to 28% quarter-on-quarter (QoQ).
Its worth noting that IDC calculates sales of mobile handsets by tracking the number of handsets that leave the factory premises for OEM sales or stocking by distributors and retailers. For imported handsets it’s the number of handsets that leaves the first warehouse to OEMs, distributors and retailers. It does not account for handsets brought in by individuals into the country or the grey market and MediaNama is not in a position to verify the accuracy of these findings.
However, this does tie-in with Cybermedia Research’s report from last month which had reported a total 11.1 million smartphone shipments for the period July-September 2013.
Phablet (smartphones between 5-inch to 6.99-inch screen size) shipments now contribute for 23% of the smartphone shipments in Q3 2013, which is down from 30% in the previous quarter but saw a growth YoY.
Feature phone shipments declining but still accounts for 81%: The overall mobile phone market which includes both feature phones and smartphones grew by 12% YoY and 7% QoQ. The feature phone market share continues to decline in the country and now accounts for 81% of the mobile phone market, down from 85% in the previous quarter. This is despite a 3% quarterly growth in the feature phone shipments.
Samsung seems to have topped the charts with an overall 15.3% market share, closely followed by Nokia with 14.7% share, Micromax with 10.7% share and Karbonn with 9.1% share. Other vendors accounted for 50.8% of the mobile phone market share for the quarter.
This is contrary to the Cybermedia’s report which had placed Nokia at the top with 14.7% share, followed by Samsung with 12% share and Micromax with 10.8% share.
Top 5 Smartphone vendors
- Samsung continues to lead the smartphone market with 32.9% market share. IDC said Samsung’s smartphone shipments grew by close to 36% QoQ, driven by volume shipments of low end Galaxy S Duos and Galaxy Star, although it does note that Samsung saw quite a few launches across various price points.
- Micromax held onto its second position with 17% market share. This is down from the 23% market share in the previous quarter, although note that Micromax had released its flagship smartphone Canvas 4 in the previous quarter which we believe had significantly contributed to Micromax’s smartphone shipments. IDC says Micromax A27 and A26 drove volumes for the company during the quarter. It also mentioned that Micromax has made a dedicated marketing and advertising push during the quarter which is expected to help the company in the coming quarters.
Earlier this year, Micromax had roped in Hollywood star Hugh Jackman as its brand ambassador, hinting at its global plans and had later stated its plans to sell devices in Russia from this month.
- Karbonn has 11% smartphone market share and some of its top selling devices were A6 and A50. Karbonn has also apparently witnessed an uptick for its Titanium range of Android smartphones especially S5 and S2.
- Nokia continues to have 5% smartphone market share in India. IDC says the Lumia range of devices witnessed growth during the quarter and this growth is expected to continue in the coming quarters. In October this year, Nokia had reported a significant annual growth in its Lumia sales to 8.8 million units from 2.9 million in the previous year.
- Lava is a new entry to this list with 4.7% marketshare, driven by significant shipments of its XOLO and IRIS range of Android smartphones. Some of its top selling devices were apparently entry level smartphones Iris 349 and Iris 402.
Other smartphone vendors accounted for the remaining 29.1% smartphone marketshare in India. Overall, it looks like low cost smartphones (more specifically Android smartphones) seems to continue dominating the smartphone growth in India.
- 67% of 9.3M Indian Smartphone Shipments In Q2 2013 Are Sub-$200 Phones: IDC
- 47% of 11.1M India Smartphone Shipments From Jul-Sep 2013 Were Local Brands: Report
- Indian Smartphone Shipments Up 48% YoY; Mobile Shipments Up 16% YoY: IDC