Facebook said it calculated the most talked about topics by measuring how many Facebook posts in 2013 mentioned a specific topic and then ranking these topics based on the overall number of mentions. These mentions include both the term itself and related hashtags.
Narendra Modi was followed by cricketer Sachin Tendulkar who retired after his 200th cricket test match last month and iPhone 5S which Apple had announced in September 2013 and launched in India last month.
Raghuram Rajan who was appointed as the new RBI governor in September 2013 and ISRO’s Mars orbiter mission Mangalyaan made up for the remaining positions in the list of most talked topics on Facebook in 2013.
Most Checked-in places
According to Facebook India, the top checked-in location in 2013 was a relatively lesser known Sukhdev Dhaba in Murthal (Haryana), followed by Amritsar’s Golden Temple and New Delhi’s Bangla Sahib Gurudwara.
Others in the list include New Delhi’s Connaught Place (4th place), India Gate (6th place), Starbucks Coffee, Connaught Place (9th place), Hyderabad’s Prasads IMAX (5th place), Mumbai’s Marine Drive (7th place), Agra’s Taj Mahal (8th place) and Jalandhar PVR Multiplex in MBD Neopolis.
Life Events: In terms of life events which are essentially a way to announce important personal events on Facebook, relationship (adding a relationship, engagement or marriage) was expectedly the top life event in 2013, followed by traveling which took the second spot and moving to a new destination which took the third spot.
Others in the list include meeting someone for the first time, having a baby, ending a relationship, buying a car, adding a hobby, studying abroad and adding a new family member. These life events essentially allow advertisers to target a specific audience. For instance, a baby product company can target users who recently posted ‘expecting a baby’ life event.
Other Trends for 2013: