Spuul IndiaCast

Online video streaming service Spuul.com has signed an agreement with TV18 and Viacom18’s content asset monetization joint venture IndiaCast, to offer TV shows from Colors, MTV India and ETV television channels.

While the deal period or the terms of the deal were not disclosed, Spuul said this agreement will allow them to offer shows from Colors like Comedy Nights with Kapil, Balika Vadhu, Uttaran, Sanskaar, Bani, Madhubala and Sasural Simar Ka and MTV India shows like Timeout with Imam and Webbed on the web and its mobile apps across iOS and Android. When we checked, we weren’t able to find any television shows from ETV but it might be in the works.

These shows will be available for both free and paid subscribers of Spuul, which is quite expected considering Colors and MTV India already offer full-length episodes for free on its respective websites and YouTube channels.

Its worth noting that Spuul had earlier inked a multi-year global agreement with IndiaCast in May 2013, to secure streaming rights for over 60 current and upcoming Hindi and regional movie titles like Inkaar, Oh My God, Jab We Met, Blood Money, Samanyudu, Simhadri, Vishwa – The He Man and Ek Sirfarosh – The Brave Heart and others. However, the company told Medianama that the current agreement is not an extension of the previous agreement and is a new deal altogether.

In September 2013, Spuul had also inked a tie-up with Star TV India to stream television episodes from 11 Star Plus shows 30 minutes after their TV broadcast in India. It had also introduced an offline movie download service for paid subscribers on Android, although the feature was not available on TV Shows and movies under the Specials category.

Spuul competes with players like Google’s YouTube, Times Internet’s BoxTV, Zee’s Ditto TV and Multi Screen Media’s Sony LIV. There is also Reliance Group’s video streaming service BigFlix, but it doesn’t offer any TV content at present.