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Nokia Extends MixRadio With Personalized Mixes To India

Nokia has rebranded its music service as MixRadio and extended the service to both Windows Phone based Lumia devices and new S40 devices across 31 countries including India. Speaking at Nokia Music Connects, Nokia India MD P Balaji also added that 10 million tracks were downloaded from Nokia Music store on a weekly basis and this option will continue to exist in parallel to the streaming service. Note that Nokia Music had shut down its online store and its desktop client in September 2013, thereby restricting access to Nokia mobile phones alone. Along with the rebranding, Nokia has released an updated MixRadio Windows Phone app which shift the app's focus from a music download service to a music streaming service. The app also brings in a new feature called 'Play Me' which claims to offer users a personalized mix of songs based on their music preference and listening habits. One can also make use of the 'thumbs up', 'thumbs down' and the artist favorite button to further refine their music profile.  The earlier version enabled users to listen to streams only based on genre or language. In an official blogpost, Nokia says this mix will be created from a catalogue of 26 million music tracks, although the MixRadio page on Nokia India website suggests it will be offering a catalogue of 9 million music tracks across 21 genres like Bollywood, Rock, Pop, Tamil, Marathi and Punjabi among others. Jyrki Rosenberg, VP and Head of Nokia Entertainment said that MixRadio takes the listening history, country and the time of day to deliver this personalized…

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