Cinemacraft, a US-based company focused on improving video consumption online is now entering India and are in close talks with various production houses to deploy Videogram, a service that displays keyframes from a video in a tiled interface than restricting it to a single thumbnail. The company had raised $1.5M strategic funding from NTT DoCoMo, Turner Broadcasting’s Media Camp and 500 Startups earlier this year. It had also received a seed round of $500,000 from 500 Startups and angel investors, bringing Cinemacraft’s total funding to $2 million. Cinemacraft claims that Videogram almost doubles the engagement on videos and had tied up with CBS to promote four new comedies they launched -- The Crazy Ones, 'Mom,' 'We Are Men' and 'The Millers'. Sony Pictures Entertainment, 21st Century Fox, Disney, Turner, Bravo and Universal Music Group have also used Videogram in the past to their videos. It will be launching with major ad agencies in Japan and US shortly. Sandeep Casi, Founder and CEO at Cinemacraft says that they have just started their India operations. "We are in close talks with various production houses to deploy Videogram. We are also launching videogram as an ad unit on Twitter and Facebook for India market. However, we are not making any announcements today but we will let you know as soon as we are ready to make one." That being the case, we saw the service being used during Dhoom 3 promotion, but it's not clear if that was part of a tie-up or an experiment by Yash Raj Films, that has…
