BBC Media Action, BBC’s international NGO arm claims to have registered 1.30 lakh unique users who have accessed 4.28 million minutes of content on Mobile Kunji program while the Mobile Academy has registered 36,171 unique users who have accessed 5.11 million minutes of content and 17,481 community health workers have been trained by the beginning of October 2013. Mobile Academy and Mobile Kunji are programs running through the program Ananya in association with the Bill & Melinda Gates Foundation to reduce child mortality, improve maternal health and reduce infectious diseases in eight districts of Bihar. While Mobile Kunji is targeted at rural women, Mobile Academy is used to train the community workers who counsel the women. The program works with operators six operators including Airtel, BSNL, Idea, TATA, Reliance and Vodafone to execute this program. Mobile Kunji: Mobile Kunji is a deck of 40 illustrated cards that communicates health messages to women in Bihar. BBC Media Action states that each card carries a unique toll-free short code that when dialled on the health worker’s mobile phone, takes the listener directly to free audio recordings that reinforce the health messages using Interactive Voice Response (IVR). The audio is delivered by a doctor character – Dr Anita, created by BBC Media Action especially for these services. Apparently, the service delivers audio-visual content using local idiom and conversational tone. Mobile Academy: Mobile Academy is an audio training course for community health workers, on life-saving health behaviours, delivered as an IVR service on mobile phones. The course is 190 minutes long and priced at Rs 95.…
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