Apple is targeting Rs 1,000 crore from the sale of iPhone in India this quarter, about twice the revenue from the sale of iPhone in the same quarter previous year, reports Economic Times. The company is expecting iPhone 4 owners in India to trade up to iPhone 5s -- currently priced at Rs 53,500 for the 16GB model, Rs 62,500 for the 32GB one and Rs 71,500 for the 64GB handset. To meet this target Apple will need to sell about 2 lakh iPhone 5s or 4 lakh iPhone 4 in less than two months. What is giving company so much hope is the fact that iPhone 5s was a big hit when it released in India on November 1, with Himanshu Chakravarti, chief executive of The Mobile Store saying that iPhone 5s led the sales during Diwali. The device is sold out in most locations and the company has requested fresh stock to meet the demand. Apple has also launched a Rs 25 crore ad campaign in India for the iPhone 5s and 5c in partnership with distributors Redington and Ingram Micro, along with telecom partners Reliance Communications and Bharti Airtel. Samsung's still leads During the Q2 of 2013 Apple sold 200,000 units and 150,000 units in Q3 according to Canalys. Most of this sale was attributed to that of the older 4 and 4s models in India and the three-years old iPhone 4 was sold at a lower price point with zero-interest schemes and buybacks. Samsung on the…
