Zee Group has launched a multi-lingual, hyper-local, pan India digital platform - 'I am in dna of India' to aggregate news from 500 neighbourhoods and local circles in the country. Citizens can participate by either becoming a volunteer in a particular locale or be an Active Citizen by signing up and staying active on the platform. The website claims that the platform shall be available in 10 languages, however the home page also mentions that the website will be available only in 8 languages. The website has been currently launched in Hindi and English from 200 locales in the country and contains local news posted by community members and will expand to content in 10 languages from 500 neighbourhoods over time. The posted news will be visible to readers only on signing up to the platform. Presently, the community does not offer any detailed area wise news since the platform has just launched. It appears that the platform doesn't have an active community of contributors yet. Volunteer can contribute in several ways including reporting local news from local media, connecting sources willing to help in reporting a local story, recruit members on their local community page on the platform, share local news for discussion, posting and managing issues, among others. Any citizen above 18 years of age and not affiliated to any political party can become a volunteer by taking up the Citizen DNA test, then filling out the volunteer application form and collecting votes for their application. At the…
