In what appears to be a reaction to being beaten to the launch of Internet video services by competitor Dish TV, Tata Sky has announced that it plans to launch “Everywhere TV”, a service with Live channels and Video-on-demand on Mobile. Earlier this month, Zee Group’s DTH business Dish TV announced DishMobile, in partnership with group company Ditto TV to offer Live TV, Movies, TV shows and videos: the JUMBO pack is for Rs 129, including all live TV channels, all movies, all shows, all videos and a STARTER pack at Rs 49 which includes all movies, shows, and videos. These are currently being offered at Rs 69 and Rs 29 initially.
Tata Sky, however, hasn’t yet launched Everywhere TV, but says it plans to launch it soon. The pricing appears to be decided, though: Rs 60 per month will entitle the user to over 50 TV channels live, watch previous 5 days episodes of shows, and download or watch through direct streaming “over hundreds of videos including movies and Do It Yourself videos on their handheld devices”. Apart from this, Tata Sky will offer its Actve Music service on mobile. Tata Sky already provides a Video On Demand service for Tata Sky HD+ subscribers. More on that here.
The service appears to be an upgrade of the existing Tata Sky mobile app, which allows users to remote record shows on the set top box, browse the EPG when they are outside their homes and use their mobile device as a wifi remote at home. Note that while I’m not surprised that my Xiaomi Mi2 is not supported, it is strange that Tata Sky’s existing mobile app doesn’t support the Micromax Canvas 2.
With DTH operators launching their own services, reaching out to captive userbases that already exist, we wonder what will become of Internet only initiatives like Times Internet’s online video streaming service BoxTV, Multi Screen Media’s Sony LIV, and other services like Spuul.com and DigiVive. The elephant in the room, though, is YouTube. Here is Jessie Paul’s reaction to Tata Sky CEO Harit Nagpal on Twitter:
@haritnagpal My 4 year old gets 1 day of screens a week. she chooses YouTube on the iPad over TV all the time. the device shift has happend
— Jessie Paul (@jessie_paul) October 16, 2013