STAR India and Discovery Networks are among the media networks that will be given more access to user information on Facebook, including data about user comments, the social network announced at MIPCOM yesterday. The access to data will allow networks to showcase real-time information on TV, and showcase to advertisers that their TV programming is generating online engagement. The premise is that the additional level of engagement will help improve advertising rates on TV. Other network partners announcement yesterday include ARD, ZDF & ProSiebenSat.1 (in Germany), Channel 4 (in the UK) and Danish Television, EsporteIntertivo (in Brazil) and CBC in Canada. For STAR, this is particularly important since it has the broadcast and digital rights to what the events that the Board for Control of Cricket in India (BCCI) is organizing, and sports, from what we've seen, leads to a significant number of conversations on Twitter. This is an extension of an initiative Facebook launched last month with US TV Networks, including CNN, NBC's Today Show, BSkyB, among others, and included two key tools: Public Feed API and Keyword Insights API. The Public Feed API displays a real-time feed of public posts for a specific word, while the Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame, including anonymous, aggregated results based on gender, age and location. The idea behind this is to encourage TV organizations to integrate their shows with Facebook, and display real-time activity on any given topic.…
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