Online advertising network Komli Media has raised $30 million from new investor Peepul Capital and existing investors Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson.
The company plans to use the investment raised to strengthen its presence in the Asia Pacific (APAC) region and further invest in its technologies such as real time bidding (RTB).
With this investment, Komli has raised around $97 million until now (including initial investment for Pubmatic). This includes a $39 million round in June 2012, $15 million round in January 2011, $6 million round in July 2010 and a $7 million round in January 2008 (we are not sure of how much of $7 million was for Komli, and for Pubmatic which was hived off later).
Founded in 2006, Komli had launched its real time bidding platform ATOM in December 2011, which enables media buyers to evaluate, bid on and purchase online ad inventory on an impression by impression basis. Its RTB partners include Google DoubleClick (AdX), PubMatic, Rubicon and more recently Facebook’s real time bidding platform FBX (Facebook Exchange). It claims to provide access to over 2.5 billion daily impressions through this platform.
Besides this, Komli has the mandate for selling Twitter’s Promoted Products (essentially, advertising on Twitter) in India and South East Asia (Singapore, Malaysia, Indonesia, Thailand and the Philippines), Zynga’s display ad and video inventory in India and Facebook’s premium advertising products in India.