IndianProperty Vidteq

Online real estate portal IndiaProperty.com has tied up with the VideoMaps provider VidTeq to offer video directions for its property listings in Bangalore, Chennai and Hyderabad.

At the time of writing this article, the feature is available on more than 100 property listings of select builders like Sobha Developers and White Stone Builders in Bangalore; Urban Tree Infrastructures and Anandhas Constructions in Chennai; Aparna Constructions and Lanco Hills in Hyderabad, but others are in the works.

VidTeq CEO Chandra Thimmannagari told Medianama it plans to roll out this feature across all IndiaProperty listings in these three cities over the next few months and other property listings as and when it has video coverage in the respective areas.

One can click on the video route map button in these property listings, following which a map overlay pops up and automatically starts playing a video of the last 100 meter drive to the property. The rationale behind this seems to be that users tend to get lost in the last 100 meters, however one can modify the source address to view a video clip of the entire route between the source and destination. Strangely though, Video Maps is not available on IndiaProperty’s mobile app yet, which we feel would’ve fit better than desktop for the last mile feature.

IndiaProperty VidTeq Maps

That being said, this is quite an interesting approach over its competitors like Housing and CommonFloor which offer a map-based property listing service, since a video clip provides a better idea of the property’s location and its surroundings than a map.

Earlier this year, IndiaProperty had demerged from its parent company Consim Info and had raised $7 million from Canaan Partners and Mayfield Fund. IndiaProperty CEO Ganesh Vasudevan had told Medianama that this demerger provides them an opportunity to give dedicated focus to the real estate business.