wordpress blog stats
Connect with us

Hi, what are you looking for?

IMRB & Kantar To Relaunch MarketPulse In 2014; Clarity Or More Confusion?

Indian market research firm IMRB has inked a strategic partnership with WPP owned Kantar Worldpanel to jointly run IMRB's household purchase panel MarketPulse. While the deal period or the terms of partnership were not disclosed, IMRB said that it will be re-launching MarketPulse in 2014 as part of this partnership and will be adding 10,000 households to the existing panel of 70,000 households. It will also be covering new states such as Jharkhand and Chhattisgarh in the service. The company claimed that the new service will include IMRB's local market knowledge and Kantar Worldpanel's global insights & international expertise. It also claimed that this panel will also be using insight from the 2011 Census and Market Research Society of India (MRSI)'s socio-economic category consumer classification (pdf) to offer more accurate insight for its clients. It will also apparently use more granular category definitions to provide clients with better insights on consumers' purchasing habits across various products. Launched in 1981, MarketPulse provides monthly insights on household purchases across various FMCG categories. It claims to track purchases across 60 categories in foods, beverages, household care, personal care and over the counter (OTC) products. We however wonder if this service will be able to provide a clearer picture of the market or offer the same ambiguous information, thereby adding to the existing confusion. Over the past year, research agencies have been at the receiving end of Indian businesses, facing several complaints like data manipulation and inaccurate data among others: Last July, NDTV had sued Nielsen in the New York Court for allegedly manipulating TV ratings and…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ