Online restaurant and events guide Zomato has appointed Alok Jain as its Chief Marketing Officer. This was disclosed by Zomato CEO Deepinder Goyal on Twitter. Speaking to Medianama, Jain told they now intend to step up Zomato's marketing campaigns and make the company from being an Indian brand to a global brand. Prior to this appointment, Jain was serving as the chief marketing officer of Smile Group's daily deals site DealsAndYou.com for a short five months stint. Before this, he founded a mobile apps firm Unyqe in 2011 and a Singapore-based digital marketing solutions firm Think Net in May 2010. He had also launched an online digital photo printing service PhotoMasti.com (now defunct) in March 2006, which was shut down an year later and an online T-shirt portal Teepsy.com in March 2005, which was sold off in January 2006. Besides this, he's also had a short stint at GE Capital. Elaborating on Zomato's approach to marketing, Jain said the marketing initiatives in each market depends on the stage that they are in that market and it will be a mix of offline and online marketing. They currently do a lot of below-the-line marketing and they intend to do some above-the-line marketing in a few markets. From branding perspective, there is a B2B plan wherein restaurants recognizes Zomato as a brand and they have to establish that. Then there is a B2C plan for consumers. Three New Countries In November: Jain said Zomato plans to expand its operations to three new countries in November - Brazil (Sao Paulo & Rio De…
