YouTube has crossed 55 million unique users a month in India, reports Hindustan Times. Speaking to the publication, Rajan Anandan, Managing Director of Google India claimed that the platform has a library of 10,000 full-length Indian movies and 95% of India's music catalogue in Hindi as well as regional languages with its web-only content growing at 300% year-on-year. According to YouTube, the platform globally receives more than 1 billion unique users every month which essentially means that India presently contributes only 5.5% of the global unique users visiting YouTube. However, the percentage of unique users from India watching full-length films and music videos is not clear, but given how videos are showcased in search results, even if you're not specifically searching for a video, number would be substantive. Television content, films & original content on YouTube Owing to the cost involved in buying the rights of full-length films and its music, most of the film & music content on YouTube is distributed by large media houses like Rajshri, Shemaroo, among others. Earlier this year, YouTube had also rolled out its movie rental service, wherein production houses like YashRaj Films publish only trailers on YouTube, with full-length feature films available via YouTube Rentals. At the time of YouTube Rentals' launch, the number of Indian films on the platform was significantly low. Since most of these films are either old or out of theatres, any revenue that is generated from YouTube is an additional income to content partners. While content partners get 55% of the…
