The store name comes from the company’s tagline, however, we feel that it’s a weird name for an e-commerce store. The company claims that through this store around 50 premium Lenovo products will be accessible to customers to 7,500 pin code destinations. It offers payment options of 3/6/9/12 months through EMI and offers 0% EMI option for 6 months to its customers till the end of September. Most of the e-commerce stores offer EMI at 0% interest rate. Besides that, it also offers payment through credit card, debit card and net banking.
Lenovo products available at the store include laptops, smartphone, tablets, AIO/desktops, and accessories. One can filter products based on hard drive, touch, processor, screen size, among others. On product page, it provides tech specs of the product, price, recommended accessories, availability and shipping details.
Besides Lenovo, Hewlett-Packard (HP) India has also launched its e-commerce store at hpshopping.in. The store is being managed and run by Savex Computers. The store offers HP’s laptops and tablets, desktops, monitors, printers and scanners, ink and toners, and accessories. One can also filter products based on hard drive, operating system, price, processor, RAM, among others.
The company claims that it offers free shipping within 7 working days and allows users to make an online payment through credit card. Interestingly, HP’s store does not offer an EMI option to buy products on its site. On the product page, it offers product description, tech specifications, accessories, and price. Interestingly, the site also offers a deals newsletter for which users need to sign up. Typically e-commerce marketplaces send out deal emails to its shoppers with a default opt-in process.
Interestingly, we noticed the products are less expensive at e-commerce marketplaces such as Flipkart, Snapdeal, hence we wonder why will users opt for this online store rather than purchasing it from e-commerce marketplaces? For example, the HP 1000-1b02AU Notebook PC is available for Rs 24,490 on HP’s site, while it is available for just Rs 21,490 at Flipkart.
Offline Retailers Foraying To E-Commerce
Over the past year, we have noticed that several popular offline retailers have launched their own e-commerce stores:
– Jewelry major Gitanjali Group has partnered with Times Internet’s Indiatimes Shopping to launch an online brand shop Gitanjalishop.com in December 2012. Times Internet had also partnered with the handset maker Nokia and Home appliances major Godrej to launch dedicated online shops for these brands.
– Sennheiser India had launched an online store in June 2012.
– Footwear brand Liberty Group launched its online shop Liberty Shoes Online in April 2012.
Besides this, Bata India had launched its online store Bata.in earlier this year. Fast food brand Dominos India also has an online store Dominos.co.in and an Android app. Infibeam’s DIY e-commerce platform BuildaBazaar also has clients like VIP, The Mobile Store and Crossword among others.