ICICI Bank has launched Pockets app on Facebook that allows ICICI customers to carry banking transactions on the social media site. ICICI customers can head over to Facebook.com/icicibank and click on Pockets By ICICI tab to access the service.

Pockets by ICICI Bank features:

– Split & Share that allows customers to split and track expenses and share them with friends on Facebook. It also allows one to send reminder on pending payments. This is a very interesting feature as it’s usually cumbersome to keep a track of expenses when you’re out with friends.

– The app also allows one to make a payment to friend, recharge prepaid mobile, book movie tickets. Another interesting feature is one does not need to know bank account details of their friends to make a transfer, users can create a coupon which can be redeemed by their friends.

– One can also carry out non-financial transactions such as accessing a mini statement of savings bank account, getting demat holding statements, open fixed or recurring deposit, order a cheque book, stop a cheque payment, upgrade debit card, among others.

While we weren’t able to try out the service, ICICI Bank says customers can register for the service by granting requisite permissions and providing their ICICI Bank Debit Card and PIN number. Once done, the application will be added to user’s profile under the section Apps. While registering one also needs to select a new four digit PIN, which can be used for subsequent logins.

Lately, ICICI Bank has been taking advantage of technology and social media to reach out to its tech savvy customers. Last year, the company had launched Your Bank Facebook app that allowed users to view their savings account details and statement on Facebook, and also order a cheque book and upgrade debit card.

In August 2012, it launched 25 self service e-branches across 18 cities including in metro and tier II cities for enabling 24*7 banking transactions. Essentially these are banking terminals, which will do away with full service staff and provide customers with facilities such as cheque deposit machines, cash deposit machines with instant credit, and 24-hour video conferencing with ICICI Bank customer care personnel. It had launched tablet based account opening, bank on move, and virtual lockers.

In August 2013, ICICI Bank had partnered with Vodafone to launch M-Pesa, their mobile money transfer and payments initiative, in Delhi, Mumbai and UP (east).