Endurance International Group will be acquiring Directi, an Indian domain name registrar, for $100-$110 million, according to a SEC filing. The company is filing for a $400 million IPO and plans to list on NASDAQ under the ticker symbol EIGI.
In its filing, the company said that it agreed to acquire Directi in August 2013 for $100-$110 million in cash or, at the election of the seller, a combination of cash and shares of our common stock, subject to the satisfaction or waiver of specified customary closing conditions and the achievement of specified financial targets. The deal is expected to be closed during the fourth quarter of 2013. If the deal does not go through for specific reason, Endurance International will have to pay $5 million to Directi Holding.
Once the deal goes through Endurance would also get Radix Registry which as 29 active new gTLD application of which 26 are in contention. Besides this, Directi also owns Logic Boxes, a back end solution for registrars, Skenzo, a domain name monetization company, and domain name registrar BigRock.com. BigRock.com has been popular among Indian users for its less expensive domain names offering. Media.net, a contextual ad company owned by Directi, has not been included in the pending deal. At the time of writing this article, it’s not clear which other components of the company are not included in the deal.
In an interview with MediaNama, Directi had claimed that it has 47% marketshare in India – 1,653,187 of 3,507,100 domains in India are powered by Directi.
Endurance International reported revenue of $87.8 million in 2010, $190.3 million in 2011 and $292.2 million in 2012. In the six months ended June 30, 2013 it reported revenue of $251 million. It claims that it has around 3.2 milion subscribers accounting for approximately 75% of its revenue. Endurance International runs hosting site such as Hostgator.com, Bluehost, HostMonster, JustHost and domain registrar such as Domains.com and Dotser.