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Apple Extends iTunes Affiliate Program To India


Apple-logoAfter launching iPhone 5S and iPhone 5C, Apple has extended the iTunes affiliate program in 17 countries including India, UAE, Saudi Arabia and Indonesia. With this, now 29 countries support Apple’s iTunes affiliate program.

For the uninitiated, iTunes Affiliate program allows publishers to link to the iTunes Store from their website, apps, emails, social media platforms for a 7% commission on sales. The commission is transferred to the account within 24 hours of the purchase. It allows content creators to link to the apps, books, movies, TV shows, among others.

Note that the new affiliate program is managed by Performance Horizon Group (PHG), and if one has already signed up for the affiliate program, then they are automatically opted-in to start earning commission in these regions. If not, users can sign up on their website. Apple recently announced that it will be taking their affiliate program in-house via PHG’s platform starting October 1, 2013 for publishers in the United States, Canada, Mexico, Japan, Australia, and New Zealand.

Other affiliate programs for publishers

In July 2013, Amazon India officially launched its affiliate program, Amazon Associates, in India. It pays out a commission of 5% on consumer electronics and 10% on all other products, which includes Kindle devices. The program will also allow associates to earn commission on all products that visitors buy following the links on associate sites and not just for the specific products that were promoted on marketer’s website.

Online shopping marketplace, Flipkart also has its own affiliate program for marketers. It recently hiked its payout feed to 10% payout on books as opposed to 6% that it offered previously, and  has increased the affiliate payout up to 10% on all of the categories that it is currently offering on its marketplace. Flipkart affiliate pays out to marketers via gift card or EFT.

Infibeam also offers 5% affiliate payout fees on books, 10% on eBooks, 5% on lifestyle products, 1% on gold & silver coins, among others. Snapdeal also had its referral program (Rs 100 per user referral, so apparently only for new customer acquisition, rather than affiliate sales), but it apparently faced some issues last year with misuse from some of its affiliate.