redBus’s Alok Goel Takes Over Kunal Shah As Freecharge.in CEO


Alok Goel

Online recharge and couponing site Freecharge.in has appointed Alok Goel as its new Chief Executive Officer (CEO) (Hat tip - Mohak Gambhir). Goel will be taking over from Freecharge founder and erstwhile CEO Kunal Shah.

Speaking to Medianama, Shah said that he will continue to have an operational role in the company and will be focusing on the external part of the company which includes growing its merchant and client network. He added that they are currently in the process of formalizing it.

Prior to this appointment, Goel was serving as the chief operating officer of the online bus booking portal redBus.in. He had joined redBus in April 2013 as its Chief Product Officer where he was responsible for the company’s business Strategy, product, marketing and operations. redBus was recently acquired by the Ibibo group.

Before this, Goel worked at Google for five years in various roles. These include product management at Google Display Network, head of search & mobile products in India and product manager for search & geo local, India. He’s also had stints at Adobe India and HCL Technologies.

New AVP: Also joining Freecharge from redBus is Rajesh Bysani. (Hat tip – Pravin Jadhav). While Shah declined to comment on this to Medianama, Bysani’s LinkedIn profile suggests that he has been appointed as the Assistant Vice President-Product at Freecharge.in.

Bysani held a similar role of Assistant Vice President-Product at redBus and had joined the company in April 2011. Before this, he was the associate vice president of Grass Roots Group’s Tajonline.com for an year. He’s also had stints at BookMyShow and Rediff.com.

Founded in August 2010, Freecharge.in offers an online recharge facility for a range of services including mobile, DTH TV and data card and has tied up with retailers like PVR, KFC, McDonalds, Café Coffee Day, Costa Coffee, Rajdhani, Domino’s, HomeShop18, Croma, Yebhi and Jabong to offer coupons to those customers who have recharged using their platform. This model has then been emulated by other players in the industry, including sites like Rechargeitnow, Paytm and MobiKwik among others.

The company had raised Rs 20 crore from Sequoia Capital India in January 2012 and claims to have 3.5 million customers as of now, as indicated by a The Economic Times report.


  • Sushil Singh

    Congrats Alok Goel for new pickup :D