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Updated: TimesCity Acqui-hires Restaurant Recommendation Mobile App Gawbl

Times Internet's* city guide TimesCity has acqui-hired the Pune-based restaurant recommendation mobile app Gawbl, just four months after the app was launched on Android. While the financial terms of the acquisition were not disclosed, Gawbl has put up a note on its website (copy below) saying that it will shutting down the app and the team will be joining TimesCity's mobile team, where they will be working on improving TimesCity's mobile apps. Times Internet informed that Gawbl founder Chiragh Kirpalani will be joining TimesCity as the head of mobile. Founded in January 2013, Gawbl aims to offer restaurant suggestions based on the user's mood (quick bite, fine dining, experimental or chilling with friends) and his current location. It was a mobile-only service and the company had launched an Android app (now defunct) in April 2013. The company says that it offered suggestions based on the proximity and the serving time of these restaurants, however we weren't able to try it out since the service was limited to Pune. Having a strong mobile presence will be key for a city guide service like TimesCity, since we feel a majority of its traffic will be from mobile phones. This is also probably why TimesCity's competitors like Zomato has invested significantly on mobile apps and are quite outstanding right now. In February 2013, Zomato had informed that 50% of its traffic is from mobile phones. Through this acquisition, the company is probably strengthening its mobile team and improve its existing mobile apps, which were launched earlier in May. TimesCity currently offers mobile apps across Android,…

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