Purplle

Mumbai-based online beauty products shop Purplle.com has raised an undisclosed amount of investment in Series A funding from Blume Ventures, Mumbai Angels and Chennai Angels. The company had previously raised an undisclosed seed investment from unnamed angel investors in March 2012.

Purplle plans to use investment raised to increase its merchandising strength to 15,000 SKUs (stock keeping units) from the existing 10,000 SKUs and increase the number of brands on the website to more than 500 from the existing 400 brands. It also plans to use the investment raised to improve its technology, supply chain capabilities, warehouses and marketing. The company is also

Launched in January 2012 by Manish Taneja and Rahul Dash, Purplle offers personal care and beauty products like hair products, cosmetics, perfumes, skin products and body products among others. It also offers men’s personal care products and electronic products like beauty groomers, massager, hair accessories and Men’s shavers and trimmers among others. The company claims to offer products from more than 400 brands like Davidoff, Hugo Boss, Elizabeth Arden, Victoria’s Secret, Lakme, L’Oreal and Maybelline among others.

It also has salon and spa listing platform in Mumbai, Delhi and Gurgaon and has tied up with brands like Enrich, Jawed Habib, B Blunt, Jean Claude Biquine and others, for this initiative. The company is looking to extend this platform to six Indian cities by mid 2014. This includes Bangalore, Pune Hyderabad, Chennai, Noida and Chandigarh, as indicated by the company website.

When we checked, we noticed that the company has also partnered with 1000Lookz to offer a virtual makeup studio, which allows consumers to try their products virtually before making a purchase. It currently offers all the popular payment modes like credit & debit card, net banking and cash on delivery. Purplle charges a flat Rs 49 shipping fee for orders below Rs 699 and offers free shipping for orders above Rs 699. CoD orders are charged an extra Rs 25.

Other players in this space include Bangalore-based VioletBag and Mumbai-based Beautykafe.com. Mumbai-based Vellvette.com also offers a subscription based cosmetics service and had raised $500k from India Quotient and angel investors Nitin Agarwal and Siddharth Ladsariya in Feb 2013. Besides this, regular e-commerce ventures like Flipkart, Snapdeal, Myntra, Jabong and Homeshop18 also offers cosmetics.