Technology company Kuliza has raised undisclosed sum of funding from Blume Ventures. The funds will be utilized for global expansion and development of new digital marketing tools.
Speaking to Medianama, Kushal Sarda, CEO of Kuliza said that company’s largest base of customers is from the U.S where the company had started operations six months ago. The new digital marketing tools will be predominantly used for developing and managing mobile & social apps and conducting campaigns for clients in India. Through this solutions, the company plans to offer higher level of custom solutions and big data solutions for clients outside of India. The company plans to release its new range of tools in another month’s time.
Launched in 2006, Kuliza offers services that include development of web apps; social apps and pluggins; mobile apps for iOS, Windows, Android and mobile web; e-commerce sites, big data apps and other tools that aid in engagement and marketing campaign. Sarda said that it’s existing range of tools provide clients with information on Returns of Investment on social media along with tools to leverage other marketing campaigns and tools that help brands leverage referral traffic using social pluggins.
It’s present clientele include eBay India, Intuit, Van Heusen, Pearson, Whirlpool, MobStac, MSN and Myntra. Kaushal Sarda was recently appointed as the CEO of the company. Prior to Kuliza, Kaushal Sarda was Bangalore Head of 2020Social, a social strategy company acquired by Publicis.
Other investments in the social media sector:
Earlier this month, AKG Technologies owned social media marketing company, SocioSquare had raised $325,000 from angel investors in US, UK and Turkey with the round of investment being led by Dr. David Bell, Professor at the Wharton School.
In the same month, Tookitaki which is looking at improving ROI for online advertisers through its real-time analytics around online buying behaviours had recently raised $200,000 from a group of investors including Blume Ventures, India Internet Group, Harvard Angels and Centre for Innovation Incubation and Entrepreneurship (CIIE) Ahmadabad.
In June 2013, social Media analytics startup Parakweet had raised $2 million in an angel funding round from Scott Banister, Alan Braverman, David Jeske and Vikas Taneja, and other unnamed angel investors.
In August 2012, data analytics and personalization services based startup iKen Solutions had raised an undisclosed amount of funding from India Innovation Fund. As part of the deal, Sharad Sharma, former Yahoo R&D India CEO and Ashwin Raguraman, Vice President, India Innovation Fund were supposed to join the board of iKen Solutions.