Online and telephone business listings service JustDial is adding a range of services including online cab booking, movie ticket booking and doctor appointments booking as additional streams of revenue, among others, reports TechCircle. The plan to launch these services seems to be in line with the company recent launch of its online food delivery service, which was launched in Mumbai, Navi Mumbai, Thane, Pune, Ahemdabad, Bangalore, Chennai, Coimbatore, Delhi, Faridabad, Ghaziabad, Gurgaon, Howrah, Hyderabad, Kolkata, and Noida.
On Online Cab Booking
JustDial launching cab bookings is a particularly interesting one: it appears to be a popular category service for the company, and it certainly has its buyers: I was innundated with calls for booking a cab after calling JustDial, while in Bangalore a couple of months ago. So clearly, the company already has a client base, and could pose serious threat to the likes of TaxiForSure.com, Savaari Car Rental Pvt Ltd (raised Rs 5 Crore from Inventus Capital Partners), YourCabs.com (raised angel funding from Sprism Investment Pvt Ltd), Taxiguide (raised Rs 25 lakh in angel funding from Anand R P).
On Movie Ticketing
JustDial already has a movie listing service, here, with ratings and reviews. At present, ‘buy tickets’ button links to the website of the theater. That might change, once JustDial launches movie ticketing.
The movie ticketing segment is a game that is different from that of online cabs, frankly. BookMyShow dominates that space, and also has its ERP in place with major theater chains. How JustDial will break this monopoly is beyond us, especially since others, including TicketMaster, haven’t been able to succeed in doing this. For more context, read our interviews with BookMyShow founder Ashish Hemrajani: Part 1 and Part 2. This is also not as fragmented a space as restaurants (for food ordering) and taxis.
JustDial gets more searches online than offline (it refers to calls to its call centers as search). However, most of its monetization comes offline through lead generation. The choice that JustDial has, is whether it wants to create a horizontal online – which it has done at JustDial.com – or take a vertical specific approach, where it picks up a few services, and builds online search and transaction related products around them. For more context, take a look at how One97 is approaching digital goods on mobile for Paytm: Vijay Shekhar Sharma, Founder of One97, had told MediaNama that “Unlike a portal which is horizontal, apps are for specific tasks…Apps are for specific items, unlike portals where you can have multiple URLs (and functions).”
What JustDial might do, is to keep its horizontal listings service online, but create verticals for some of these services, which can then be ported to the mobile Internet, as vertical specific apps. So, which services can JustDial offer? It’s popular search listing on the homepage offers some hints of what JustDial could do next: Hotels, Mobile Phones, Travel, Repairs, Automobiles, Personal Finance, Food, Apparels, Computers, Education, Electronics, Essentials, Furniture, Gems & Jewellery, Home, Jobs, Lifestyle, Real Estate, Security, Shopping, Taxis, Resorts, Beauty & Spa, Banquets, Nightlife, Hobby Classes, Books, Chemists, Events, Fitness, Gifts, Pizza. Food, Doctors, Movies and Taxis are among this list as well.
JustDial has the data, the vendors and the relationships, and this should have aggregators of other services worried. JustDial now has to figure out the model – whether it wants to look at a lead generation or transactions.
What do you think JustDial will launch next?
(Brindaalakshmi K contributed to this article)