The series has been launched as part of YouTube’s Global Geek Week with subsequent episodes to be released every week for the rest of the year on Graphic India YouTube channel. The series will be available online in English, Hindi and Tamil.
Speaking to Medianama, Sharad Devarajan, CEO of Graphic India said that the web series is being used as spring board for a new interpretation of the Mahabharatha to reach the top of the market, similar to Greek myths. 18 Days will not be an authentic story-telling, instead it would be a sci-fi and futuristic view of the Indian epic in digital media, Devarajan adds.
When the writer is the writer of Batman, there will be millions of Morrison’s fans who also become audience for 18 Days from around the world, explains Devarajan.
Why a web-series? The company sees web series on YouTube as just one way of reaching out to its audiences. It also intends to create different touch points for different audiences around the world including physical print, digital web-series on web and also explore the possibilities of an animated TV series, digital interactive game or video app, among others.
Devarajan explains that the key is audience engagement and digital is making this possible with audiences, outside and inside of India by letting users engage with the content on tablets and smartphones among other devices. Although, the company would still have a print edition at some point, it is looking at using technology to engage with audiences in different ways.
The company plans to monetise its Intellectual Properties (IPs) through sponsorships and advertising, limited edition merchandising and syndication of content on different media platforms.
Chakra, the Invincible with Stan Lee: The company is clearly piggy-backing on the reach of star graphic artists. It is shortly releasing another IP, an Indian superhero in collaboration with Stan Lee, the creator of Spiderman, X-men, among others.
It is worth noting that Liquid Comics, previously known as Virgin Comics, had launched Graphic India as its new digital platform to promote comic books and showcase young artists and writers in India.
Graphic India currently offers episodic digital comic books like Shekhar Kapur’s ‘Devi’ and ‘Ramayan 3392 AD’; Gotham Chopra’s ‘The Sadhu’; Deepak Chopra’s ‘Myths of India’; Saurav Mohapatra and Saumin Patel’s ’Mumbai Macguffin’; and Samit Basu’s ’UnHOLI’. These digital comics can be shared across Facebook and Twitter and can be embedded onto any website.