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Updated: Blume Ventures Invests In Infollion, VoxApp, Paletly & NowFloats

Indian venture capital fund Blume Ventures has announced investments in research marketplace Infollion, consumer research firm Voxapp and what appears to be a fashion discovery site called Paletly. A quick take on each of these investments: Infollion Among these recent investments, we found Infollion is particularly interesting: it's an online platform which offers a combination of three types of research services: it has a marketplace for research reports, allows custom research and also has an expert panel, with independent industry experts who take up hourly consultations or research projects. This is similar to GLG (Gerson Lehrman Group), only that it also offers a research reports marketplace. According to the Blume Ventures report, Infollion has crossed 3000 experts on its panel (GLG claims 25,000), and did a total revenue of Rs 40 lakh in the first quarter of this year. The investment was apparently made in March 2013 (this year), and, as per Blume, Infollion plans to automate its search, scheduling and calling process. The challenge for Infollion will be to keep the activity on its expert platform going: both in terms of marketing research reports, as well as getting research for their panel of experts. Paletly Blume has made a syndicate investment in Paletly, along with individual angel investors, Kae Capital and Mumbai Angels. Paletly is a site which aggregates photographs from the web - often celebrity photographs - and showcases items of clothing similar to those which appear in the photographs. These are then linked to e-commerce stores, and it…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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