After appointing Rishi Jaitly to head Twitter in India, the company is now looking to expand its advertising business in the country: Komli Media has got the mandate for selling Promoted Products (essentially, advertising on Twitter) in India, Twitter has confirmed to MediaNama. This deal is not surprising since India is home-base for Komli, and the company already has a partnership with Twitter for South East Asia, covering Singapore, Malaysia, Indonesia, Thailand and the Philippines. At that time, we'd asked why Komli's mandate doesn't include India. Now it does. Komli also has the mandate for selling premium advertising for Facebook and Zynga in the country. What Twitter did not confirm, though, were the rates at which Komli is selling Twitter's Promoted Products in India. From sources, we've learned that Komli is pitching three options to advertisers: - Promoted Trends are priced at Rs 5.5 Lakhs (around $9130) for 24 hours. The hashtag chosen by the brand using this promoted trend appears at the top of trending topics for a period of 24 hours, and while most hashtags are dynamic, the promoted hashtag gets 100% share of voice, and always appears on top for a 24 hour period. Consumers that click on the hashtag are taken to a page with that conversation, and it can feature a promoted tweet at the top. Twitter pitches this as an option to be used for big launches and announcements. - Promoted Accounts: In the 'who to follow' recommendations that Twitter users see on the…
