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Things Change: T-Series Hits 1 Billion Video Views On YouTube

(by Nikhil Pahwa and Brindaalakshmi K) Update: T-Series and YouTube now have nice things to say about each other. Apparently, there is great camaraderie between them. The press release we received has the following quotes: Bhushan Kumar, CMD said, “I would like to dedicate this success to all our fans all over the world who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and experience to our discerning consumers worldwide". Anthony Zameczkowski, Head of Music Partnerships, YouTube APAC: "The Internet is the global distribution channel of the future and TSeries' recent momentum is a great example of how music labels are using YouTube to innovate online and find new audiences around the world." Neeraj Kalyan, President T-Series: "Great camaraderie with YouTube team and passionate perseverance coupled with creative innovation of T-Series digital team has been the winning mantra for us and will always remain at the core of this success. The past two years of our association with YouTube have been a great learning experience and we hope to achieve many more such first at T-Series. The proliferation of smart devices and growth in internet penetration, coupled with ever increasing popularity of Bollywood is adding momentum and traction is improving with each passing month. The growth acceleration in subscribers and video views is really encouraging for the industry…

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