Serendipity Infolabs Pvt. Limited, which runs an online cab booking site TaxiForSure.com, now allows one to book its taxi over a Tweet.
The company says one just has to send a tweet to TaxiForsure’s Twitter handle @taxiforsure along with hashtag #TweetATaxi. For example: @taxiforsure need a taxi from JP Nagar to Airport at 5:30pm #TweetATaxi. TaxiForSure will then reach out to the customer to book their taxi through Twitter. Update: One needs to send a direct message to them to confirm the booking.
The company claims that booking done over tweet will also provide customers with incentives and deals, however, it’s not clear whether the company plans to receive bookings via Twitter even after the campaign ends.
This is an interesting addition as it doesn’t require the company to invest in additional infrastructure for receiving bookings.
However, when we sent out a tweet for a taxi booking, we didn’t receive a reply even after 15 minutes. Bookings over social media will work only if the response time from the company is quick. Why would anyone book over Twitter if they do not receive a quick response? The idea here is to provide an booking option that’s simple enough instead of going through the hassles of online booking. However, no response or delayed responses defeats the purpose. Update: TaxiForSure reached out to our tweet in 15 minutes, however, we still feel that the response time could have been better.
Earlier this month, TaxiForSure had launched its mobile app on smartphone platforms such as Android and iOS. The app allows one to book a point to point and airport pickup and drop. It also provides day and night rate chart for various types of taxis.
Note that Taxiforsure, launched in 2011, is only available in Delhi and Bangalore. In June 2013, it had raised first round of funding from its existing seed investors, Accel Partners, Helion Venture Partners and Blume Ventures. Prior to this, in May 2012, the company had raised undisclosed amount of venture capital funding from Accel Partners, Helion Venture Partners and Blume Ventures. Following the transaction, Anand Daniel of Accel and Ritesh Banglani of Helion had joined the board of the company.
Last year in May, Tata DOCOMO, the GSM mobile service from Tata Teleservices Limited, had introduced a Twitter application called Twittcom, for its GSM Pre -paid customers which allows them to recharge and activate Special Tariff Value recharge (STV), Value added service (VAS) through Twitter. At that time we had noted that the service comes with privacy concerns as it asked its users to publicly send out their mobile numbers.
Pune based food delivery service Faaso’s also receives orders through Twitter. However, one has to DM them delivery address. Dineout Services Pvt Ltd that runs an online restaurant booking site Dineout.co.in also allows users to book restaurants over BBM (BlackBerry Messenger).
In January 2012, iXiGO, the online travel meta search engine, had launched a natural language flight search tool for Facebook and Twitter. According to the company, the tool will allow Facebook and Twitter users to post a flight request on iXiGO Search’s wall or send a message to its twitter handle and receive details on the cheapest flight fare.