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RCOM Reduces 3G Data Tariff By 50%; 3G Now Cheaper Than 2G

Reliance Communications (RCOM) has reduced 3G rates by half, making RCOM's 3G data plans cheaper than its 2G data plans. RCOM is offering three new 3G data plans --  at Rs 123 for 1 GB, Rs 246 for 2 GB and Rs 492 for 4 GB, while it offers 1GB 2G plan for Rs 125 per month. The offer is applicable to both new and existing prepay and postpay customers. Interestingly, RCOM is so confident that it's offering attractive 3G rates that it has also launched a special MNP offer, offering new customers through MNP with 1GB of 3G data free per month for two months. This comes at the time when Airtel  reduced its 4G tariff for prepay and postpay customers in  Bangalore, Kolkata, Pune and Chandigarh, making it cheaper than Airtel's 3G data plans. However, as reported earlier, Airtel seems to be limiting its 4G speeds to 10 Mbps following the reduction in 4G tariff. In June 2013, Airtel, Vodafone, Idea and Tata DOCOMO had reduced their 2G rates almost by 90% in select circles. The reduced 2G rates reduced the entry barrier for using mobile internet, however, RCOM's current offering make it a pathway to more 3G adoption in the country. RCOM's reduced 3G data tariff is a welcome move as the country has not seen any reasonable 3G adoption rate due to high 3G data rates. Since the tariff rates for 1GB 3G data is now cheaper than 2G data rates, we wonder whether RCOM would reduce its…

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