The implications of PVR Cinemas signing up with BookMyShow to offer online ticketing of movies, are immense: while PVR Cinemas wasn't quite the last-little-Gaulish-village holding out against the might of BookMyShow - it is probably the largest multiplex chain in India, not having PVR on board did prevent BookMyShow from claiming absolute dominance in the online movie ticketing space in India. The stand-off between PVR (387 screens, including Cinemax) and BookMyShow (1400 screens) is historic - PVR is among the largest movie theater companies in India, and it is the dominant player in the lucrative urban market. Some thoughts on the implications of this deal: - For PVR: PVR is going to continue to retail tickets on its own website and apps, but the the integration with BookMyShow gives it access to a potentially larger set of customers. This means that it retains its loyal users, but also gets those who primarily search for movie tickets on BookMyShow (since it has a larger aggregation of theaters), and also more things to do; BookMyShow also has other offerings like Plays, Music festivals, Cricket matches and the annual F1 Grand Prix. There might be a temptation, if traffic moves away from the PVR website and app entirely, to have them powered by BookMyShow, instead of bearing the cost of maintaining that platform. - For Customers: For customers, this is a great deal. There is now a single site for booking movie tickets, and it means that customers don't have to check two sites (PVR…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...