Update: Archit Gupta, Founder of ClearTax tells MediaNama that this is not an advertising deal. "It's a partnership. They're able to offer IT Returns to their users, and we are getting reach. We had done coupons with Paytm last year, we want to see how things how things work on a marketplace, and this is an audience we typically don't get access to as Cleartax. We are seeing new audiences." On the term of the deal, "Right now, the understanding is for the tax filing season. Once the season pans out, we will see what to do after that. It's till the first week of August," Gupta added. The interesting perspective here is that Paytm is possibly seeing itself as a marketplace for services. Earlier: Online payment platform Paytm has introduced free tax filing for its users, in partnership with tax filing site ClearTax.in, Techcircle reported. Cleartax is an online tax filing service from ClearSharp Technology Pvt Ltd, which provides free tax filing for individuals who self-file, as well as paid products such as CA Assisted filing, and business offerings for freelancers and professionals. Given that the deadline for individuals to file their annual tax returns is approaching fast, this is a timely launch. However, given that typically filings take place around this time of the year, and this business is seasonal, we wonder if this offering will sustain. Tax filing is seasonal, while the rest of Paytm's offerings to users - recharges, bill payments and bus tickets - are…
