(by Brindaalakshmi K & Nikhil Pahwa) Handset major Nokia is trying a Chat Buddy campaign on instant messaging app Nimbuzz in India, reports TechCrunch. The Chat Buddy will apear on the list of all Nimbuzz users in India from Juny 30th 2013, and Nimbuzz users will be able to participate in contests (quizzes) which will be held by Nokia Lucky Sunday of the month, potentially winning prizes like discounts on Nokia products/accessories, as well as free merchandise. The top user on the national leader board will also win a free smartphone, every week. Nimbuzz is largely a feature phone app, so this makes sense - the incentive will be for Nokia to help transition smartphone users to its own devices by offering freebies and discounts. Nimbuzz is preloaded on many feature phone handsets in India, so we wonder what their OEM partners make of this initiative. Nimbuzz has gotten distribution through them, now they're letting a competitor try and acquire their users. Nimbuzz is available on platforms such as BlackBerry 10, Android, iOS, Symbian, Windows Phone, and J2ME, as well as Windows and Mac computers. Nokia & Campaigns On Mobile Social Networks This one is similar to, but not quite like, a campaign that Nokia had ran on RockeTalk called Nokia Antakshari, which was an audio reality game show, allowing registered RockeTalk users to participate in a quiz and involving singing, with points, win daily prizes and get shortlisted to compete with other winners for a gala prize. The other interesting campaign with RockeTalk…
