Handset maker Micromax has partnered with the online video streaming service Spuul.com and the Bharti Softbank-backed messaging app Hike to preload the respective apps to its recently launched Android smartphone Micromax Canvas 4.
Its currently not clear if Micromax plans to bundle these apps on its forthcoming phones as well. Spuul confirmed this partnership to Medianama but declined to share any details on the partnership. We have asked Hike and Micromax for more details on this partnership and will update once we get a response.
This is the first bundling deal for Spuul and as part of the partnership, it is offering a one month free premium subscription to all Micromax Canvas 4 users, which is currently available at $4.99 per month. Spuul offers premium Bollywood movies and TV shows on its website and mobile apps across iOS and Android. It claims to currently offer more than 900 movie titles and 250 television episodes from six television shows. The company had recently inked distribution deal with IndiaCast in May 2013 and with Yash Raj Films in January 2013.
As for Hike, this is its second preloading deal after inking a similar deal with Nokia In May 2013. As part of the deal, Nokia had bundled Hike messaging app on Lumia 510, Lumia 720 and all its Nokia Asha Full Touch phones to be sold in India. Last month, Hike had introduced voice messaging, support for four languages and launched its BlackBerry app. The company had also claimed to have clocked close to
10 million downloads and processing close to 1 billion messages monthly, according to a The Next Web report. Update: Hike writes in to inform that 10 million downloads is its goal and the company currently has clocked 5 million downloads which was announced in April 2013.
Other Apps: Besides Spuul and Hike, Micromax Canvas 4 also offers third party apps like mobile browser Opera Mini, Kingsoft office suite, mobile personalization app Foneclay and gaming titles like GMS, Game Hub, NFS, Fruit Devil, and Dark man among others.
It also includes a security solution called M! Security which offers features like Back-Up, Anti-Theft Tracker, Anti-Virus, a gaming solution M! Live which allows users to download premium games, a customized Music Hub which claims to provide access to over 5 lakh songs online and Micromax’s mobile messaging app HookUp.
Similar Partnerships: Earlier this month, Times Internet’s* online video streaming service BoxTV had launched dedicated BoxTV apps for Amkette’s Android-based TV streaming media device EvoTV and Woxi Media’s SmartPod. The company had also apparently published a Roku app, which was rejected by Roku due to its tie-up with Dish Network, which gives Dish exclusivity for foreign programming on the platform in the United States and Canada.
In April 2013, Nokia had inked a partnership with Reliance Entertainment owned video streaming service BIGFlix to preload BIGFlix app on Nokia Lumia 520, Lumia 620 and Lumia 720. It had also partnered with WhatsApp to launch Nokia Asha 210 with a dedicated WhatsApp button and a free WhatsApp subscription for life.
*Disclosure: Times Internet is an advertiser with Medianama