Digital entertainment business Hungama.com has partnered with Warner Bros. Digital Distribution to offer its full length feature films on Hungama Movies. The financial details and period of the deal were not disclosed.
Content: The deal will allow Hungama to feature movies such as Gone With The Wind, The Shawshank Redemption, The Departed, The Blind Side, The Dark Knight series, the Harry Potter film series, and animated classics such as Tom & Jerry and Looney Tunes.
Hungama claims that it currently offers more than 5000 film and video titles from Yash Raj Films, T-Series, Big Entertainment, UTV Movies, Star India, Shemaroo, Ultra Home, Ananda Audio Video Kavitalaya. It also claims that it has 50,000 paying subscribers. The content is available for download/streaming through PC, Smartphone platforms such as Android, iOS, BlackBerry, tablets, and connected TVs. The company claims that it serves its content to 47 countries across various platform.
Hungama movies is available in India via two different monthly subscription plans – A Rs 149/month plan which allows subscribers to access SD content and Rs 249/month plan which allows subscribers to access SD and HD content. It’s also worth noting that the service will continue to be available via the Intel Insider platform, indicating that the movies will be DRM-locked.
In October 2012, Hungama had extended its on-demand movie service to UAE and Middle East, targeting the Non Resident Indian (NRI) and South Asian community present in these regions.
Last month, BoxTV, a video content destination platform by Times Internet*, inked a deal with Celestial Pictures(CPL) to offer more than 100 titles of Shaw Brothers martial arts movies on its platform. In February 2013, BoxTV had inked content agreements with Sony Pictures Television and Disney UTV to offer premium movie and television titles on its portal. At that time, the company had also added a new TV section to its catalog offering full length episodes from national and international television shows such as Lost, Grey’s Anatomy, Hannah Montana, Desperate Housewives, Scrubs, among others.
In May 2013, online video streaming service Spuul.com had inked a multi-year global agreement with IndiaCast, the content asset monetization joint venture between TV18 and Viacom18. The deal allowed Spuul to include Hindi movies like Inkaar, Oh My God, Jab We Met, Blood Money, Bitoo Boss, Golmaal Returns and Aiyya among others, regional movies like Samanyudu, Simhadri and Me Sreyobhilashi among others and regional movies dubbed in Hindi like Vishwa – The He Man and Ek Sirfarosh – The Brave Heart among others.
Competition: In India, Hungama competes with other online video streaming services like Eros International’s Eros Now, Reliance ADA’s BigFlix, Times Internet’s BoxTV, Singapore-based Spuul, and Google’s YouTube. SAIF Partners backed iStream also offered movies until it shutdown in May 2013.
* Disclosure: Times Internet is an advertiser with MediaNama