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ZDNet Launches Indian Edition; Not Local Enough

CBS Interactive owned business technology news site ZDNet.com has officially introduced a dedicated Indian edition, after soft-launching it few months back. With this launch, ZDNet.com now offer dedicated editions for Asia, Australia, Europe, United Kingdom, and United States. Besides this, CBS also offers dedicated ZDNet sites for Benelux, China, France, Germany, Korea, Japan and Netherlands. Content: As per a note from CBS, ZDNet India will cover news and analysis across various business segments like startups, SMBs, outsourcing, Information and Communications Technology (ICT) and the SMAC stack (Social, Mobile, Analytics and Cloud) among others, and will be targeted towards India's ICT customers based in the United States and European Union. However, the company hopes that the launch of a dedicated edition for India will also increase its existing audience base in the country. The company has setup a team of local contributors in India who will be supported by an international editorial team based in Singapore, Australia, the UK and US. The contributors include - - Mahesh Sharma, ZDNet's India correspondent who will cover all the major announcements and industry developments from India. - Tech Columnist Abhishek Baxi who will be managing ZDNet's SMB India blog. - App developer Nitin Puri who will be managing ZDNet's Mobile India blog. - Blogger Srinivas Kulkarni who will be managing ZDNet's Startup India blog. Format: ZDNet India features a responsive design and uses Geo-IP technology to redirect Indian users directly to the India edition. Alternatively, users can head over to ZDNet website and toggle the country in a drop down menu on top left of the navigation bar, to…

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