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“We Have A Lot Of Patience, And A Very, Very Long Term Outlook” – Amazon India’s Amit Agarwal

Earlier this month, ecommerce behemoth Amazon launched its India marketplace at Amazon.in, offering Books and Movies. Since then, they've launched the Kindle, and today, they went live with electronic gadgets. In a market which doesn't allow foreign investment in b2c multi-brand retail online, amazon has another offering - a price and seller discovery platform called Junglee.com. We spoke with Amit Agarwal, Vice President and Country Manager, Amazon India about the company's approach to the Indian market, their selection of sellers, why Junglee.com exists and well continue, taxation challenges and of course, the India's FDI policy for e-commerce. Note that this interview was conducted before Amazon's launch of Kindle and electronic gadets in India. MediaNama: What took you so long to launch? You've been around for two years, but have launched Amazon.in only now. Amit Agarwal: We actually started with Junglee 15 months ago. For Amazon.in, our vision for Amazon in India is the same as the global vision. We want to be the most customer-centric company and build a place where customers can find, discover and buy virtually anything online. The approach that we have in mind in India is how do we do the heavy lifting for sellers of all sizes across India, so that they can offer customers the Earth's biggest selection of products. For us to put together the infrastructure, the team, to make sure that we are ready to deliver the customer experience. Even in the most mature geographies, and the most mature categories, books, we still…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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