Bangalore based VidTeq, which provides VideoMaps, has launched in Hyderabad and Chennai. The company now provides video maps in three cities including Bangalore, Hyderabad and Chennai.
VidTeq was founded by Chandra Thimmannagari, Navada Muraleedhara and Ravi Narala and started to offer video based navigation services in February 2009. Through its patented VideoMap technology, which comprises of a video clip of the complete route between source and destination with media such as business logos, background music, turn-by-turn audio overlay, road names and others, embedded into it, it offers video directions and location search solutions. Its current clients include IIIT Bangalore, Snap fitness India, among others. In 2011, it raised Series A funding from KITVEN, a Bangalore based VC fund.
It also provides VideoMaps on its website where one can either look for directions or a location on the site. The video directions just plays clips of roads that are in the direction of the route. Along with the video maps, the site also displays normal map with images of popular locations that fall in the direction of the route. One can also look for brands outlets such as McDonalds, KFC, Pizza Hut, Dominos, Papa John’s, among others around the route selected.
In addition, to online video navigation enabled maps, the company also offers mapping and video navigation solutions to businesses:
- WayFinder/Store Locator: A service that enables organizations to embed video based driving directions to their location, on their website. The directions include a digital map with the route highlighted, turn by turn text directions with major landmarks shown along the way and complete route video.
- e-Visit: Targeted towards real estate developers and agents, it allows clients to explore the project location virtually. The service allows clients to explore project location including surrounding essentials like hospital, schools, shopping malls and others.
E-Schedular - It provides geo-coded employee data and generates video routes for a given day and shift on the click of button. It also provides support for Rostering, MIS Reports and Billing.
As of now, the company does not have any mobile based product, however, the company informs us that it plans to launch Video Navigator targeted towards mobile market.
Why video maps?
While video directions are easier to retain than looking for directions on maps, we feel that bandwidth limitation could be an issue, more specifically on mobile handsets. That said, it doesn’t look like VidTeq is currently targeting the mobile market.
Google has tried to provide more memory retainable directions through its Street view in the country, however, the feature has faced a lot of objections from the Indian authorities. In 2011, when Google had just started with capturing pictures through its street view car in Bangalore, Commissioner of Police of Bangalore had sent it a mail asking it to stop the cars. Google has failed to convince Indian authorities that they would not violate any privacy laws.
While we haven’t come across companies that provide video maps, VidTeq competes against Google Maps, MapmyIndia, TomTom, among others.