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Star India, Viacom 18, Network 18, & Zee To Discontinue TAM Media Services: Live Blog


June 11, 2013: The Advertising Agencies Association of India (AAAI) has come out in support of TAM and stated that it is not a good step for broadcasters to discontinue TAM’s ratings service (via Indian Television.com)

June 10, 2013: TAM Media CEO LV Krishnan has said that he is open to another conversation with broadcasters and is open to pulling out the people meters from LC1 markets and deploying them elsewhere where they are needed. (via IndianTelevision.com)

June 9, 2013: Star India, Viacom18, Network18, and Zee Entertainment Enterprises Ltd will be discontinuing the services of Kantar Media & A.C.Nielsen’s JV, TAM Media Research that provides TV ratings in India, according to a report by IndianTelevision.com. Star India has about 30-odd channels, while Viacom18 runs Colors, MTV, VH1, Network18 runs CNBC, IBN7, CNNIBN, IBN Lokmat and Zee Entertainment Enterprises LTd runs Zee TV and more than 30 other channels.

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The report also states that Sony Entertainment Television Network, the Times TV Network and NDTV had discontinued the services of TAM, last week and all the six networks together account for 70-75 per cent of the Rs 14,000-odd annual Indian TV advertising spend. It appears that the broadcasting networks are not happy with TAM’s rating systems anymore.

Speaking to the publication, L.V.Krishnan, CEO of TAM Research Media said that TAM would continue to measure viewership with funding from Kantar Media and A.C. Nielsen.

June 7, 2013: Indian Broadcasting Foundation’s advisory to members: Following a conference call on June 4, 2013, the Indian Broadcasting Foundation (IBF) had sent an advisory to its members on June 7, 2013 suggesting that channels are free to do what is in their best interest with respect to TAM’s television rating, (via IndianTelevision).

Sources told the publication that TAM may be outdated in its approach for the present times and so broadcasters want Broadcast Audience Research Council (BARC) to be their TV ratings provider for this era. Partho Dasgupta has been appointed as BARC’s new CEO and BARC has sent out a request for bidders from across the world to send their proposal on what the new TV ratings system should be like.

June 4, 2013: IBF Conference call with TAM and broadcasters on June 4, 2013.

May 2013: NDTV had filed an appeal against the dismissal of its lawsuit against the Nielsen Company for alleged manipulation of TV ratings and viewership data through TAM in May 2013 stating that the trial court failed to acknowledge Nielsen New York’s ownership and control of the Nielsen process in India and around the world. It also says that the court erred by disregarding the fact that Nielsen is headquarted with its senior management in New York and thereby wrongly concluded that majority of its defendants were foreign.

February 2013: NDTV’s lawsuit against the Nielsen Company for alleged manipulation of TV ratings and viewership data through TAM dismissed in February 2013 on grounds of lack of personal jurisdiction, among others.

July 2012: NDTV (New Delhi Television Limited) had filed a lawsuit in the New York State Court against the Nielsen Company for alleged manipulation of TV ratings and viewership data through TAM in July 2012.