Reliance Communications (RCOM) has partnered STAR Sports to offer unlimited live streaming of the ongoing ICC Champions Trophy 2013 tournament on STAR Sports mobile site to its subscribers. RCOM currently holds the global rights for distributing mobile content related to all International Cricket Council (ICC) tournaments.
While the terms of the partnership were not disclosed, RCOM informed that this deal will allow them to offer unlimited live streaming of all cricket matches in the tournament for all its 3G users and prepaid GSM subscribers. Users can subscribe to the service by purchasing a tournament pass of Rs. 301, which includes Rs 50 subscription fee to access content on StarSports.com and no additional data charges.
After purchasing the tournament pass, subscribers will receive a tournament access code, which can be used to sign up for the service at m.starsports.com and access the live stream on the website.
RCOM’s Aggressive Data Service Rollout
As we have noticed in the past quarter, majority of Indian telcos have reported significant increase in data usage and data revenue – look at Airtel, Idea, Vodafone and RCOM. However, only RCOM seems to have lately been aggressive in rolling out various data services to its subscribers, as compared to other telcos.
In April 2013, RCOM had partnered Twitter to launch a new plan – ‘Reliance Twitter Access Pack’ for all Reliance prepaid GSM subscribers in the country. Through this plan, the company had offered unlimited access to Twitter.com or Mobile.twitter.com and Twitter’s official mobile apps, without any extra data charges for 90 days during the recently concluded IPL tournament. However, we had noticed that Twitter continues to promote this partnership in its notification emails and daily newsletters, indicating that the deal hasn’t probably ended yet.
In October 2012, RCOM had launched a prepaid plan ‘WhatsApp Plan’ for all Reliance GSM subscribers and ‘My College Plan’ for students across the country. With this plan, Reliance offered unlimited WhatsApp usage and Facebook usage across the country for Rs 16/month to its subscribers. This was the first telco deal for WhatsApp, while Facebook has inked similar deals with Airtel. Facebook had also inked Reliance Communications to offer free mobile browsing on a light-weight mobile version of its site 0.facebook.com.
Besides this, RCOM had also partnered with Lenovo in Feb 2013, to launch Android based GSM-CDMA smartphones in India. The company had said that these devices will be priced below Rs 8000, and distributed across both 2500 Reliance stores and 1000 company stores. It had also inked a two year partnership with Google in April 2012, to promote Android in India.