NH7 Launches Event Discovery Service InTown


NH7 inTownNH7.in, the music streaming and discovery platform focused on independent music, has launched a location based service - NH7 InTown, that lets one discover new things to do in a city.

The service appears to be initially available only in Mumbai, with plans to extend the service to Pune, Delhi and Bangalore. It si currenrly available on the web and on Android and iOS as a free download.

We tried out the Android app and noticed that one can login with with their NH7, Facebook or Twitter credential or create a new NH7 account by providing requisite details like name, email address and password to use the service. Once logged in, the app displays curated list of experiences called ‘featured experiences’ on the home tab. It’s currently not clear how NH7 decides on which experiences are included in the featured list.

One can filter these experiences based on various categories such as Movies, Music, Theatre & Comedy, Art, Food, workshops, outdoor activities and more. One can also set the date and venue where they want to search for experiences through the settings menu.

There is also a keyword based search bar , which opens up once a user clicks on the menu button at the top left corner and allows one to search for their preferred events.

Screenshot_2013-06-10-15-40-27 Screenshot_2013-06-10-16-21-14

On Individual event pages, the app offers event description, location, time, and cost of the event, along with the distance of the venue from user’s current location. One can also favorite the event or share the event through Android’s default share intent option, which allows users to share events through various apps installed on their Android phones.

One can also check out the event venue on in-app Google Maps and for events such as Movies, the app features movie trailers sourced from YouTube.

Reminders: The app also allows one to add an specific event to the app’s in-built calendar. What we liked about the calendar feature, was that the app provides one with step by step options such as venue, date and time to add an event to the calendar. It also seems to send reminders about an event, however we weren’t able to test this feature at the time of writing this article.

Check-in Feature: Besides this, the Android app listing on Google Play Store suggests that it offers a check-in button within the app, which will apparently provide  offers, discounts, and freebies a-la Foursquare style. However, we were not able to find this feature within the app.

What’s interesting? The concept of NH7 InTown is not new. Providing service to discovering new experiences or events have been done by others but we feel the execution lacked proficiency. Typically, events are planned with friends when the large (desktop) screen is not immediately available. Being a mobile app allows InTown to check user’s location and display only relevant results and instant enough. Tushky.com is another player with somewhat similar service, however, it’s a curated marketplace.

Suggestions: While NH7 InTown allows users to discover events and experiences, it doesn’t allow users to register or book the event tickets through the app. We feel that using more than one app to discover and register/book an event is quite cumbersome.