Opera Commerce, a fully owned subsidiary of the browser maker Opera has partnered with the Mobile games company Nazara Technologies, to deploy Opera's payment exchange (OPX) for Opera Mini users. While the deal period or the terms of the agreement were not disclosed, Opera informed that Nazara will be deploying Opera's payment exchange (OPX) to simplify mobile payments options like operator billing for Opera Mini users in India, Africa, the Middle East and Europe to purchase mobile games. Note that Nazara will be still managing the billing of these games and Opera's role in this partnership will be limited to help Nazara offer an improved payment mechanism to its users on Opera Mini and help increase conversions for Nazara by routing failed transactions through OPX. Speaking to Medianama, Sunil Kamath, Vice President For South Asia, Opera told this partnership will allow Nazara to simplify the process of requesting user information like the user's MSISDN number for verifying purchases from Opera Mini users and also monetize their Opera Mini traffic, thereby creating an additional revenue channel for the company. However, he noted that operators play only a passive role in OPX and content partners (in this case Nazara) should have a prior partnership with operators before seeking user information through OPX. Also, this process happens entirely behind the scenes, invisible to the end user. Kamath also hinted that Nazara partnership is the first among many such partnerships in the future but didn't disclose any specific details on this. Launched in February 2012, Opera Payment Exchange aims to be a platform between content providers, digital…
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