Looks like we missed this one earlier: Aditya Birla Nuvo Ltd run Madura Fashion & lifestyle had launched its E-commerce store at TrendIn.com in March 2013.iamwire seems to have reported about this development in March 2013, however at the time the site was not live and was open only for employees.

Madura Fashion & Lifestyle which is a division of Aditya Birla Nuvo Ltd offers brands like Louis Philippe, Van Heusen, Allen Solly, People and Peter England. When we checked, it offers all of these brands on the online store TrendIn. Interestingly, the portal claims to be the official online store for these brands. The company claims that it has about 1,300 stores and has presence in more than 2,000 premium multi-brand stores and 100 departmental stores.


Portal: When we checked the portal, one could login using their Facebook account or by registering on the website. Currently the portal offers lifestyle products for men and women. The company claims that it currently offers free shipping only within India and claims that delivery of products takes about 2-7 days. The portal uses Billdesk payment gateway and accepts Credit/Debit card, Net Banking and Cash On Delivery (select places) as options.

Interestingly the website also seems to offers loyalty points on every purchase. We were not able to check out this feature, however, the company claims that users can convert these loyalty points to vouchers to be redeemed for purchasing products.

TrendIn.com competes against Lifestyle E-Commerce portals such as Myntra.com, Flipkart.com which recently started with apparel category, Jabong India, Yebhi.com, Snapdeal.com, among others.