Amit Garg, Business Head (Internet Business) at HT Media seems to believe that he has a product that can disrupt the jobs classifieds market, and he could be right. HT Media is putting some serious marketing muscle behind Shine MyParichay, apart from investing in the company (MyParichay) that is bringing this differentiation. When Shine.com was launched in 2008, marking the groups entry into job classifieds, it offered consumers "match-making", as a differentiation over market leader, Naukri.com, which has a significant majority share in the jobs classifieds business in India. Naukri still has that significant market share (and claims to have gained even more since IPO), but there has been little product innovation in this space to speak of since. In our opinion, Shine MyParichay changes that, largely because it addresses a recruiters needs for finding a quality recruit, and leverages employee networks through a referral system. While it might not directly address the mass hiring problem, it does address the need for knowing who you're hiring, and a network can sometimes help with that. The new Shine.com integrates Facebook with recruitment, effectively allowing users to leverage their network on Facebook for either applying for a job, being referred to a job, referring a friend for a job, powering recruitment pages for companies on Facebook, in a sense, from a recruitment standpoint, converting Facebook into LinkedIn. While it does this, it does appear to give significant power to both employees and recruiters, and appears to take exceptional care of addressing issues…
Classifieds
How Shine.com Is Trying To Disrupt The Job Classifieds Business With Facebook Integration
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