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Google Partners Spice Global To Launch Physical Android Stores In India

Google will be partnering with Spice Global to set up Android Nation retail stores in various Indian cities, starting with New Delhi later this year, reports Economic Times. Note that currently Google has Android Nation Stores set up only in Indonesia, thus making India the second market to get Google's Android Nation. Currently, Spice has 900 hotspots and it plans to convert 50 of those hotspots into Android Nation, as indicated by the report. For the uninitiated, Android Nation offers Android OS experience in its retail stores and lets users experience Android phone, tablets, check out Android apps, and shop these devices. The shops also has a menu filled with QR codes besides app icons, letting users explore new apps, as indicated by a Tech In Asia report. While the Indonesian Android Nation stores offers Android devices by international brands such as Samsung, HTC, LG, among others, we hope that the Android Nation in India will also offer Android devices by local companies along with international brands. The report also notes that Spice Global will further extend Android Nation retail stores to the Middle East, Malaysia, Thailand, and Africa. Besides this, Google will help bring Chinese Smartphone brand CoolPad to India, co-branded as Spice CoolPad to be sold through Android Nation. Retail Strategy: Consumers in India prefer to physically check out a device before making a purchase. However, many a times the retailers are not able to provide details about the Android experience or why one should buy an Android based…

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