In a year that we expect will witness consolidation and/or shut-down's in India's magazine industry, German magazine major Burda has announced its intent to enter the market in a big way. It has acquired Indian media house Exposure Media Marketing, said it's going to invest Rs 150 crore, and this is after its group company Burda Druck GmbH bought out acquired HT Media’s 51% stake in its joint venture HT Burda Media Ltd for Rs 60 crore. While the amount that it has bought Exposure Media Marketing (EMM) for an undisclosed amount, readers might recall that its group company Hurbert Burda Media had sought an approval of an investment of up to Rs 7 crore from India's Foreign Investment Promotion Board (FIPB), and had sought permission to set up a Wholly owned Subsidiary (WoS) of the Hubert Burda Media group in India, "which will act as an operating and investing company and make downstream investment in the Indian company which prints and publishes magazines." Exposure Media Marketing was founded in 2003 by Rajiv and Parineeta Sethi, and EMM publishes the Indian editions of AsiaSpa, Millionaire Asia, Asia-Pacific Boating, Selling World Travel, Designer Mode and Audi magazine. It also hosts a range of key events and trade fairs, including the Millionaire Summit, Precious Golf and the AsiaSpa Wellness and Beauty Exhibition, and according to Massimo Monti, MD of Hubert Burda Media India, EMM brings with it a rolodex of high net worth individuals: "database of affluent, influential individuals, constituting a very desirable target group for luxury…
