BoxTV Partners Celestial Pictures To Offer Shaw Brothers Movies


BoxTV, a video content destination platform by Times Internet*, has  inked a deal with Celestial Pictures(CPL) to offer more than 100 titles of Shaw Brothers martial arts movies on its platform.

While the deal period or the financial details of the partnership were not disclosed, BoxTV claims that it’s a multi-year agreement. BoxTV also states that all the films will come with English dubbed tracks and with English subtitles. It will include titles such as Blood Brothers, Buddha’s Palm, Return of the 36th Chamber, The Brave Archer, among others.

Besides the web service, BoxTV app is available on Android mobile and tabiPadiPhoneEvoTVKindle Fire. The company is also planning to release its apps across various mobile platforms and connected device platforms like Windows 8, BlackBerry, J2ME, Woxi Pod and Roku shortly.

 Content deals: In February 2013, BoxTV had inked content agreements with Sony Pictures Television and Disney UTV to offer premium movie and television titles on its portal. At that time, the company had also added a new TV section to its catalog offering full length episodes from national and international television shows such as Lost, Grey’s Anatomy, Hannah Montana, Desperate Housewives, Scrubs, among others. It appears that BoxTV has expanded its TV show catalog since then and has added Jonas LA, Community, among others.

BoxTV currently has partners like UTV Motion Pictures, Shemaroo Entertainment, Rajshri Entertainment and Everymedia Technologies for Bollywood and regional content and Sony Pictures Television, Disney UTV and Celestial Entertainment for premium Hollywood content. The company claims to have more than 1,500 movie titles on its portal including titles like Spider-Man, Pirates of the Caribbean, Men In Black, Shaw Brothers, Prince of Persia, The Sixth Sense and Resident Evil among others. Currently, it provides content in English, Hindi, Malayalam, Tamil, Telugu, and Kannada.

Competition: In India, BoxTV competes with other online video streaming services like Eros International’s Eros Now, Reliance ADA’s BigFlix, Singapore-based Spuul, and Google’s YouTube. BoxTV also competed with SAIF Partners backed iStream, which shutdown in May 2013.

* Disclosure: Times Internet is an advertiser with MediaNama